[{"data":1,"prerenderedAt":512},["ShallowReactive",2],{"blog-en-landing-or-business-card-site":3,"published":406},{"doc":4,"versions":389,"related":392},{"id":5,"title":6,"articleGuide":7,"body":8,"description":372,"draft":373,"extension":374,"lang":375,"lead":376,"meta":377,"minutes":378,"modified":379,"navigation":7,"path":380,"price":376,"published":379,"seo":381,"seoTitle":382,"services":383,"startOrder":376,"stem":386,"topic":387,"__hash__":388},"blog\u002Fen\u002Fblog\u002Flanding-or-business-card-site.md","Landing page or business card website: which to choose",true,{"type":9,"value":10,"toc":362},"minimark",[11,27,30,35,139,143,229,233,246,250,278,282,305,308,312,329,336,348],[12,13,14],"article-answer",{},[15,16,17,18,22,23,26],"p",{},"Choose a ",[19,20,21],"strong",{},"landing page"," if you advertise one offer and visitors come from ads or a link you share. Choose a ",[19,24,25],{},"business card website"," if people find you through search, maps or recommendations and want to see who you are before they call.",[15,28,29],{},"The two cost about the same: a landing page from $200 to $500, a business card website from $250 to $600. So the choice is not about price. It is about where your clients come from and what they look for first.",[31,32,34],"h2",{"id":33},"the-difference-in-short","The difference in short",[36,37,40],"div",{"className":38},[39],"article-table",[41,42,43,61],"table",{"role":41},[44,45,47],"thead",{"role":46},"rowgroup",[48,49,51,55,58],"tr",{"role":50},"row",[52,53],"th",{"role":54},"columnheader",[52,56,57],{"role":54},"Landing page",[52,59,60],{"role":54},"Business card website",[62,63,64,77,88,99,110,121],"tbody",{"role":46},[48,65,66,71,74],{"role":50},[67,68,70],"td",{"role":69},"cell","Pages",[67,72,73],{"dataLabel":57,"role":69},"one",[67,75,76],{"dataLabel":60,"role":69},"a few: home, services, about, contacts",[48,78,79,82,85],{"role":50},[67,80,81],{"role":69},"The question it answers",[67,83,84],{"dataLabel":57,"role":69},"what do you offer and how do I order",[67,86,87],{"dataLabel":60,"role":69},"who are you and can I trust you",[48,89,90,93,96],{"role":50},[67,91,92],{"role":69},"Clients arrive from",[67,94,95],{"dataLabel":57,"role":69},"ads, a link you share",[67,97,98],{"dataLabel":60,"role":69},"search, maps, recommendations, an email signature",[48,100,101,104,107],{"role":50},[67,102,103],{"role":69},"What they check first",[67,105,106],{"dataLabel":57,"role":69},"is the offer clear, where is the button",[67,108,109],{"dataLabel":60,"role":69},"experience, reviews, address, contacts",[48,111,112,115,118],{"role":50},[67,113,114],{"role":69},"Found in search",[67,116,117],{"dataLabel":57,"role":69},"for one topic",[67,119,120],{"dataLabel":60,"role":69},"for your services, each on its own page",[48,122,123,126,133],{"role":50},[67,124,125],{"role":69},"Guide price",[67,127,128],{"dataLabel":57,"role":69},[129,130,132],"a",{"href":131},"\u002Fen\u002Fservices\u002Flanding-page\u002F","from $200 to $500",[67,134,135],{"dataLabel":60,"role":69},[129,136,138],{"href":137},"\u002Fen\u002Fservices\u002Fbusiness-card-site\u002F","from $250 to $600",[31,140,142],{"id":141},"which-fits-which-situation","Which fits which situation",[36,144,146],{"className":145},[39],[41,147,148,161],{"role":41},[44,149,150],{"role":46},[48,151,152,155,158],{"role":50},[52,153,154],{"role":54},"Situation",[52,156,157],{"role":54},"Fits better",[52,159,160],{"role":54},"Why",[62,162,163,173,183,199,209,219],{"role":46},[48,164,165,168,170],{"role":50},[67,166,167],{"role":69},"A tutor or a psychologist who takes clients from recommendations and search",[67,169,60],{"dataLabel":157,"role":69},[67,171,172],{"dataLabel":160,"role":69},"people check experience and contacts before they write",[48,174,175,178,180],{"role":50},[67,176,177],{"role":69},"A car service or a salon on the map",[67,179,60],{"dataLabel":157,"role":69},[67,181,182],{"dataLabel":160,"role":69},"clients look for the address, hours and services",[48,184,185,188,190],{"role":50},[67,186,187],{"role":69},"Launching one course or event",[67,189,57],{"dataLabel":157,"role":69},[67,191,192,193],{"dataLabel":160,"role":69},"one offer, one ",[194,195,198],"span",{"className":196},[197],"nowrap","sign-up",[48,200,201,204,206],{"role":50},[67,202,203],{"role":69},"Advertising a new service for a month",[67,205,57],{"dataLabel":157,"role":69},[67,207,208],{"dataLabel":160,"role":69},"a visitor from an ad needs one clear page",[48,210,211,214,216],{"role":50},[67,212,213],{"role":69},"You have Instagram but want to be found on Google",[67,215,60],{"dataLabel":157,"role":69},[67,217,218],{"dataLabel":160,"role":69},"a site is found in search, a feed is not",[48,220,221,224,226],{"role":50},[67,222,223],{"role":69},"Testing an idea before building a full site",[67,225,57],{"dataLabel":157,"role":69},[67,227,228],{"dataLabel":160,"role":69},"a quick way to see whether there is demand",[31,230,232],{"id":231},"can-you-have-both","Can you have both",[15,234,235,236,245],{},"Yes. A business card website can be your permanent address, and a separate landing page can be made for each advertising campaign. If you start with a landing page, the pages for services, about and contacts can be added next to it later: see ",[129,237,239,240,244],{"href":238},"\u002Fen\u002Fblog\u002Flanding-or-multipage-site\u002F","landing page or ",[194,241,243],{"className":242},[197],"multi-page"," website",".",[31,247,249],{"id":248},"common-mistakes","Common mistakes",[251,252,253,260,266,272],"ul",{},[254,255,256,259],"li",{},[19,257,258],{},"A landing page as the only site of a specialist."," Clients who found you through search or a recommendation look for experience, reviews and an address. A page built around one offer rarely has room for all of it.",[254,261,262,265],{},[19,263,264],{},"A business card website as the destination for ads."," A visitor sees a menu and several pages instead of the one offer they clicked on.",[254,267,268,271],{},[19,269,270],{},"Choosing by price."," The ranges overlap, so a landing page is not automatically the cheaper choice. Look at what you need the page to do.",[254,273,274,277],{},[19,275,276],{},"Both at once, at the start."," With one service and no advertising a business card website is enough, and if you advertise one offer, a landing page is. Add the second when you need it.",[31,279,281],{"id":280},"what-to-prepare","What to prepare",[283,284,285],"article-checklist",{},[251,286,287,290,293,296,299,302],{},[254,288,289],{},"where your clients come from now: ads, search, maps, recommendations, Instagram;",[254,291,292],{},"your services, one line for each;",[254,294,295],{},"what clients ask before they order;",[254,297,298],{},"a logo, photos, reviews, contacts;",[254,300,301],{},"access to the domain, if you already have one;",[254,303,304],{},"examples of sites you like.",[15,306,307],{},"With these answers, a developer can tell you which type fits and give a price.",[31,309,311],{"id":310},"frequently-asked-questions","Frequently asked questions",[313,314,317],"service-question",{"anchor":315,"title":316},"which-is-cheaper","Which is cheaper: a landing page or a business card website?",[15,318,319,320,324,325,245],{},"The guide ranges overlap: a landing page from $200 to $500, a business card website from $250 to $600. Where a site lands in its range depends on the number of pages and blocks, whether a design is ready, the languages and the integrations. More in the articles on the cost of ",[129,321,323],{"href":322},"\u002Fen\u002Fblog\u002Flanding-page-cost\u002F","a landing page"," and ",[129,326,328],{"href":327},"\u002Fen\u002Fblog\u002Fbusiness-card-site-price\u002F","a business card website",[313,330,333],{"anchor":331,"title":332},"need-site-with-instagram","Do I need a business card website if I have Instagram?",[15,334,335],{},"Instagram helps people see your work, but you don't control it: the feed decides who sees a post, and an account can be restricted. A site stands on your own domain and is found when someone searches for your service. Use both: Instagram for live content, the site as the permanent address.",[313,337,340],{"anchor":338,"title":339},"better-for-search","Which one is better for Google search?",[15,341,342,343,245],{},"A business card website: each service gets its own page, so you can be found for each of them. A landing page can rank for one topic. More in ",[129,344,239,345,244],{"href":238},[194,346,243],{"className":347},[197],[15,349,350,351,353,354,356,357,361],{},"I build both: a ",[129,352,21],{"href":131}," and a ",[129,355,25],{"href":137},", remotely, for clients anywhere. Fill in ",[129,358,360],{"href":359},"\u002Fen\u002Fbrief\u002F","a short brief",": a few questions about your offer and where your clients come from, and I'll say which type fits and come back with a price and a timeline.",{"title":363,"searchDepth":364,"depth":364,"links":365},"",2,[366,367,368,369,370,371],{"id":33,"depth":364,"text":34},{"id":141,"depth":364,"text":142},{"id":231,"depth":364,"text":232},{"id":248,"depth":364,"text":249},{"id":280,"depth":364,"text":281},{"id":310,"depth":364,"text":311},"Landing page or business card website: the difference, which fits a specialist or a local business, what each costs and how to combine them.",false,"md","en",null,{},5,"2026-11-05","\u002Fen\u002Fblog\u002Flanding-or-business-card-site",{"title":6,"description":372},"Landing page vs business card website: which to choose",[384,385],"landing-page","business-card-site","en\u002Fblog\u002Flanding-or-business-card-site","choice","aKzXoudd5eaZBxQJ6VfR6s7Ll6-fTDaA2k07yHaolBc",[375,390,391],"ru","uk",[393,397,402],{"path":394,"title":60,"description":395,"draft":373,"short":396},"\u002Fen\u002Fservices\u002Fbusiness-card-site","A business card website for a business or specialist: services, contacts, basic SEO, mobile-friendly. Guide price: from $250 to $600.","A few pages about you, your services and contacts. From $250 to $600.",{"path":398,"title":399,"description":400,"draft":373,"short":401},"\u002Fen\u002Fservices\u002Flanding-page","Landing page development","A turnkey landing page for ads, a product or an event: structure, design or your own mockup, forms, speed, launch. Guide price: from $200 to $500.","A one-page site for ads, a product or an event. From $200 to $500.",{"path":403,"title":404,"description":405,"draft":373},"\u002Fen\u002Fblog\u002Fbusiness-card-site-price","Business card website: price and what's included","A turnkey business card website: my guide price from $250 to $600. Which pages it has, what drives the price, how it differs from a landing page, and what to prepare.",[137,407,408,409,410,411,131,412,413,414,415,416,417,418,419,420,421,422,423,424,425,426,427,428,429,430,431,432,433,434,435,436,437,438,439,440,441,442,443,444,445,446,447,448,449,450,451,452,453,454,455,456,457,458,327,459,460,461,462,463,464,238,322,465,466,467,468,469,470,471,472,473,474,475,476,477,478,479,480,481,482,483,484,485,486,487,488,489,490,491,492,493,494,495,496,497,498,499,500,501,502,503,504,505,506,507,508,509,510,359,511],"\u002Fen\u002Fservices\u002Fcatalog-site\u002F","\u002Fen\u002Fservices\u002Fcorporate-site\u002F","\u002Fen\u002Fservices\u002Ffigma-to-html\u002F","\u002Fen\u002Fservices\u002Fflutter-apps\u002F","\u002Fen\u002Fservices\u002Ffull-stack\u002F","\u002Fen\u002Fservices\u002Fonline-store\u002F","\u002Fen\u002Fservices\u002Fportal\u002F","\u002Fen\u002Fservices\u002Fredesign\u002F","\u002Fen\u002Fservices\u002Fsite-speed\u002F","\u002Fen\u002Fservices\u002Fsite-support\u002F","\u002Fen\u002Fservices\u002Fweb-apps\u002F","\u002Fen\u002Fservices\u002Fwordpress\u002F","\u002Fru\u002Fservices\u002Fbusiness-card-site\u002F","\u002Fru\u002Fservices\u002Fcatalog-site\u002F","\u002Fru\u002Fservices\u002Fcorporate-site\u002F","\u002Fru\u002Fservices\u002Ffigma-to-html\u002F","\u002Fru\u002Fservices\u002Fflutter-apps\u002F","\u002Fru\u002Fservices\u002Ffull-stack\u002F","\u002Fru\u002Fservices\u002Flanding-page\u002F","\u002Fru\u002Fservices\u002Fonline-store\u002F","\u002Fru\u002Fservices\u002Fportal\u002F","\u002Fru\u002Fservices\u002Fredesign\u002F","\u002Fru\u002Fservices\u002Fsite-speed\u002F","\u002Fru\u002Fservices\u002Fsite-support\u002F","\u002Fru\u002Fservices\u002Fweb-apps\u002F","\u002Fru\u002Fservices\u002Fwordpress\u002F","\u002Fservices\u002Fbusiness-card-site\u002F","\u002Fservices\u002Fcatalog-site\u002F","\u002Fservices\u002Fcorporate-site\u002F","\u002Fservices\u002Ffigma-to-html\u002F","\u002Fservices\u002Fflutter-apps\u002F","\u002Fservices\u002Ffull-stack\u002F","\u002Fservices\u002Flanding-page\u002F","\u002Fservices\u002Fonline-store\u002F","\u002Fservices\u002Fportal\u002F","\u002Fservices\u002Fredesign\u002F","\u002Fservices\u002Fsite-speed\u002F","\u002Fservices\u002Fsite-support\u002F","\u002Fservices\u002Fweb-apps\u002F","\u002Fservices\u002Fwordpress\u002F","\u002Fservices\u002F","\u002Fen\u002Fservices\u002F","\u002Fru\u002Fservices\u002F","\u002Fen\u002Fcases\u002Fbudgetra\u002F","\u002Fen\u002Fcases\u002Fstorelight\u002F","\u002Fru\u002Fcases\u002Fbudgetra\u002F","\u002Fru\u002Fcases\u002Fstorelight\u002F","\u002Fcases\u002Fbudgetra\u002F","\u002Fcases\u002Fstorelight\u002F","\u002Fcases\u002F","\u002Fen\u002Fcases\u002F","\u002Fru\u002Fcases\u002F","\u002Fen\u002Fblog\u002Fcatalog-or-online-store\u002F","\u002Fen\u002Fblog\u002Fcorporate-site-cost\u002F","\u002Fen\u002Fblog\u002Ffigma-to-html-checklist\u002F","\u002Fen\u002Fblog\u002Ffull-stack-vs-team\u002F","\u002Fen\u002Fblog\u002Flanding-or-business-card-site\u002F","\u002Fen\u002Fblog\u002Flanding-or-corporate-site\u002F","\u002Fen\u002Fblog\u002Fmobile-app-cost\u002F","\u002Fen\u002Fblog\u002Fonline-store-cost\u002F","\u002Fen\u002Fblog\u002Fpersonal-account-guide\u002F","\u002Fen\u002Fblog\u002Fportal-where-to-start\u002F","\u002Fen\u002Fblog\u002Fredesign-without-losing-seo\u002F","\u002Fen\u002Fblog\u002Fsite-support-guide\u002F","\u002Fen\u002Fblog\u002Fslow-site-checklist\u002F","\u002Fen\u002Fblog\u002Fwordpress-or-custom-code\u002F","\u002Fru\u002Fblog\u002Fbusiness-card-site-price\u002F","\u002Fru\u002Fblog\u002Fcatalog-or-online-store\u002F","\u002Fru\u002Fblog\u002Fcorporate-site-cost\u002F","\u002Fru\u002Fblog\u002Ffigma-to-html-checklist\u002F","\u002Fru\u002Fblog\u002Ffull-stack-vs-team\u002F","\u002Fru\u002Fblog\u002Flanding-or-business-card-site\u002F","\u002Fru\u002Fblog\u002Flanding-or-corporate-site\u002F","\u002Fru\u002Fblog\u002Flanding-or-multipage-site\u002F","\u002Fru\u002Fblog\u002Flanding-page-cost\u002F","\u002Fru\u002Fblog\u002Fmobile-app-cost\u002F","\u002Fru\u002Fblog\u002Fonline-store-cost\u002F","\u002Fru\u002Fblog\u002Fpersonal-account-guide\u002F","\u002Fru\u002Fblog\u002Fportal-where-to-start\u002F","\u002Fru\u002Fblog\u002Fredesign-without-losing-seo\u002F","\u002Fru\u002Fblog\u002Fsite-support-guide\u002F","\u002Fru\u002Fblog\u002Fslow-site-checklist\u002F","\u002Fru\u002Fblog\u002Fwordpress-or-custom-code\u002F","\u002Fblog\u002Fbusiness-card-site-price\u002F","\u002Fblog\u002Fcatalog-or-online-store\u002F","\u002Fblog\u002Fcorporate-site-cost\u002F","\u002Fblog\u002Ffigma-to-html-checklist\u002F","\u002Fblog\u002Ffull-stack-vs-team\u002F","\u002Fblog\u002Flanding-or-business-card-site\u002F","\u002Fblog\u002Flanding-or-corporate-site\u002F","\u002Fblog\u002Flanding-or-multipage-site\u002F","\u002Fblog\u002Flanding-page-cost\u002F","\u002Fblog\u002Fmobile-app-cost\u002F","\u002Fblog\u002Fonline-store-cost\u002F","\u002Fblog\u002Fpersonal-account-guide\u002F","\u002Fblog\u002Fportal-where-to-start\u002F","\u002Fblog\u002Fredesign-without-losing-se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