Articles
Landing page or business card website: which to choose
Landing page or business card website: the difference, which fits a specialist or a local business, what each costs and how to combine them.
Choose a landing page if you advertise one offer and visitors come from ads or a link you share. Choose a business card website if people find you through search, maps or recommendations and want to see who you are before they call.
The two cost about the same: a landing page from $200 to $500, a business card website from $250 to $600. So the choice is not about price. It is about where your clients come from and what they look for first.
The difference in short
| Landing page | Business card website | |
|---|---|---|
| Pages | one | a few: home, services, about, contacts |
| The question it answers | what do you offer and how do I order | who are you and can I trust you |
| Clients arrive from | ads, a link you share | search, maps, recommendations, an email signature |
| What they check first | is the offer clear, where is the button | experience, reviews, address, contacts |
| Found in search | for one topic | for your services, each on its own page |
| Guide price | from $200 to $500 | from $250 to $600 |
Which fits which situation
| Situation | Fits better | Why |
|---|---|---|
| A tutor or a psychologist who takes clients from recommendations and search | Business card website | people check experience and contacts before they write |
| A car service or a salon on the map | Business card website | clients look for the address, hours and services |
| Launching one course or event | Landing page | one offer, one sign-up |
| Advertising a new service for a month | Landing page | a visitor from an ad needs one clear page |
| You have Instagram but want to be found on Google | Business card website | a site is found in search, a feed is not |
| Testing an idea before building a full site | Landing page | a quick way to see whether there is demand |
Can you have both
Yes. A business card website can be your permanent address, and a separate landing page can be made for each advertising campaign. If you start with a landing page, the pages for services, about and contacts can be added next to it later: see landing page or multi-page website.
Common mistakes
- A landing page as the only site of a specialist. Clients who found you through search or a recommendation look for experience, reviews and an address. A page built around one offer rarely has room for all of it.
- A business card website as the destination for ads. A visitor sees a menu and several pages instead of the one offer they clicked on.
- Choosing by price. The ranges overlap, so a landing page is not automatically the cheaper choice. Look at what you need the page to do.
- Both at once, at the start. With one service and no advertising a business card website is enough, and if you advertise one offer, a landing page is. Add the second when you need it.
What to prepare
- where your clients come from now: ads, search, maps, recommendations, Instagram;
- your services, one line for each;
- what clients ask before they order;
- a logo, photos, reviews, contacts;
- access to the domain, if you already have one;
- examples of sites you like.
With these answers, a developer can tell you which type fits and give a price.
Frequently asked questions
Which is cheaper: a landing page or a business card website?
The guide ranges overlap: a landing page from $200 to $500, a business card website from $250 to $600. Where a site lands in its range depends on the number of pages and blocks, whether a design is ready, the languages and the integrations. More in the articles on the cost of a landing page and a business card website.
Do I need a business card website if I have Instagram?
Instagram helps people see your work, but you don't control it: the feed decides who sees a post, and an account can be restricted. A site stands on your own domain and is found when someone searches for your service. Use both: Instagram for live content, the site as the permanent address.
Which one is better for Google search?
A business card website: each service gets its own page, so you can be found for each of them. A landing page can rank for one topic. More in landing page or multi-page website.
I build both: a landing page and a business card website, remotely, for clients anywhere. Fill in a short brief: a few questions about your offer and where your clients come from, and I'll say which type fits and come back with a price and a timeline.
Read also
Services
Business card website
A few pages about you, your services and contacts. From $250 to $600.
Services
Landing page development
A one-page site for ads, a product or an event. From $200 to $500.
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Business card website: price and what's included
A turnkey business card website: my guide price from $250 to $600. Which pages it has, what drives the price, how it differs from a landing page, and what to prepare.